Why Choosing Niche Almost Killed My Creativity

In the world of marketing, there is a golden path that claims that we should first choose a niche to focus on and follow up. This approach, from personal experience, supports a certain rigidity and does not take into account developments over time. In the same way, I decided to focus only on aspiring women filmmakers, because I also spent most of my time shooting all of my artistic activities. However, I threw myself into a steep cliff that ended in burnout because it drew me in different directions as I started to rediscover different mediums.

My perfectionism was the biggest obstacle because I wanted to write perfect articles about filmmaking, so I wrote a few and in very impersonal ways. This resulted in a stagnant website.

As nature itself lives, even if we sometimes get lost, the evolution over time is endless. I found that I wanted to talk about art in a slightly different way, which was always closer to me. It mostly touches on a certain timelessness and truth hidden in nature, but I really don’t want to define that either.

I divided the contributions into three categories:




There are three areas that are wide enough for me to apply a range of topics from sustainability in art, technology to our unconsciousness in art, and everything in between.

As usual, I came across an article just in time by George Kao, which helps small businesses, to run an authentic business that goes against mainstream thinking.

In conclusion, I would like to say: listen to what your inner feeling tells you, even though it does not make sense, it will take us in the right direction. Kim Eng (Eckhart Tolle’s wife) talks nicely about it. I deceived my inner voice and it still brought me back to where it was meant to be after a year. It is much easier to get into a state of flow and I enjoy my work because I do not make such a big claim that I have to succeed.

On Key

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